Mobile Virtual Network Operator

Prospective clients often debate the number of subscribers a mobile service provider needs for a viable business.

The simple answer is: as many as possible. But much more important than straight subscriber numbers is the value gained from each customer.

Hitting the right target

The most successful telecom provider offers the most relevant service to its potential subscriber base. The trick is knowing your audience and anticipating their demands. And that means creating effective marketing strategies.

Not all MVNEs can offer sales and marketing expertise as well as a technical solutions. Effortel can.

We have the experience to generate compelling offers and the agility to react to market conditions to ensure you stay ahead. What’s more, as your subscriber numbers build, you can rest assured that our platform will always keep up with them.

Support at every step

Our highly qualified and motivated international team of telecom and retail experts have skills and experience in everything you need – from business strategy to finance, marketing know-how to distribution and MNO negotiation

What it takes.

A successful MVNO launch has three clear stages:

1. Planning
2. Set Up
3. Operations

Planning involve our experts working directly with you to define your MVNO strategy and services. This is especially critical for a new business, but we can also advise active MVNOs who want to change their strategy or MVNE partner.

The set up and operations phases involve a cutting edge technology:

The business case for MVNO.

For a new MVNO, our work starts with a feasibility study.

Together, we look at your strengths and weaknesses to identify the niche for your market. We don’t sugar-coat our review. If going mobile is not right for your business, it’s best to realise early.

Finding the value

You need a value proposition that will excite your shareholders as much as your customers. And a business plan that takes you from creating a realisable vision through to the steady revenues of a successful business.

Building the case

With a clear idea of your audience we create a business case with projections that account for subscriber numbers, costs and revenues. If you’ve already done the groundwork, we can review it and point out the less obvious pitfalls.

Unlike business consultants, we’ve actually launched MVNOs based on our business cases, so we have solid experience and historical data to back up our recommendations. These were not just ‘launch and forget’ projects. We run and develop each MVNO to this day.

We provide realistic estimates for gross adds, ARPU, and churn so you can make more accurate ROI predictions based on our existing operations.

The right technology is essential to MVNO success. But it’s worthless if you don’t give
your customers what they want.

To create a compelling offer you need to make careful decisions about a host of factors. We offer practical solutions based on our years of experience with operators around the world.

The right product

What kind of services will appeal to your customers? Will they want prepaid or contract? How will you target them? What value-added services will you offer? Which ones will you charge for?

You also need to consider your sales and distribution channels, customer care provisioning and, of course, how you position your offer against the other operators in your market.

Our team will help you develop an offer that works for your market, including the following elements:

• Segmentation and positioning
• Service definition
• Reload (top-up) strategy
• Handset strategy
• Service pricing
• Advanced services
• Distribution
• Promotion, advertising and merchandising
• Branding

At the right price

With our global reach and widely varying customer segmentation, we’ve had the opportunity to test dozens of pricing strategies, reacting to diverse market situations.

We’ve had some good success stories. And, like any other telecom, our tactics have sometimes failed. In those cases, our team uses the data to understand why. Meanwhile, our platform enables us to adopt new pricing models quickly.

We analyse your approach and help tweak it for maximum impact and revenue

Get the best wholesale price.

We can help you negotiate with an MNO – both directly and indirectly.

In the past two years, we have negotiated five major wholesale contracts resulting in
great margins.

Strategy and tactics

Successful negotiations start with understanding the needs of the other party. Our strategic associations with the largest mobile operators give us insights into what they
are looking for from an MVNO.

Moreover, the benefits MNOs themselves gain through integrating with our superior platform and operational team result in better pricing deals for you.

We also offer clear tactical advantages through our ability to point out potential hidden costs that those new to MVNO cannot foresee.

Our involvement

We can give you indirect support by providing guidelines to best practices in negotiating with MNOs. We can also comment on draft proposals and contracts or our experts can participate directly in negotiations to ensure that you get the best terms for lasting growth